3 Scientific Secrets for Success in Content Marketing

Social media professionals assure content marketing distribution with Group Advocacy...

COMBINE 3 SCIENTIFIC SECRETS FOR SUCCESS IN CONTENT MARKETING 

Marketing and public relations agencies and consultancies have moved well beyond traditional PR and advertising to assist clients with all things marketing.  Specialty groups focus on digital and social media marketing.  Large and small consultancies are advising on websites, SEO, email marketing, social media presence, and content marketing to create the “right” client image for their market.  The most forward thinking professionals are employing disciplines from a new social science methodology called Group Advocacy to drive measurable social media activity – and consistently improve results from client marketing budgets.

Until recently, there were two types of social media based “advocacy” disciplines – both designed for large businesses: 

• Customer Advocacy:  improves a company’s image through authentic social media engagement and customer testimonials. The discipline helps to manage company reputation and image in B2C business - especially with well-known brands, but has limited applicability in the B2B market
• Employee Advocacy utilizes a company’s own employees, typically sales people, to help spread the company message. It helps to extend the reach of social media campaigns, but does little to address credibility. 

Both approaches are big improvements over the traditional self-promotion social media strategy many companies use, but are subject to the noted limitations.  Group Advocacy is a broader approach that simultaneously addresses credibility and reach – and also has applications in disciplines beyond the realm of “large business” into SMB, politics, sports, entertainment, music – along with charitable and other causes.  The broader disciplines and learnings from these different types of groups cross pollinate within Group Advocacy - and make every group type more effective.  

Group Advocacy combines 3 existing, and until now, unrelated disciplines noted below into a new social media marketing science ... continue reading 

Social Media Marketing at the intersection of human nature and applied technology

SOCIAL MEDIA MARKETING

            ....at the intersection of human nature and applied technology

#SMM
Group Advocacy is a practical application of 21st century, millennial based, social media marketing principles which are evolving at the intersection of human nature and applied technology.

Social Media professionals know that the practical application of the 21st century or millennial based marketing evolution is a combination of human nature and applied technology

Human Nature:

• Groups voluntarily gather to support companies, political causes, charities, sporting teams, etc.
• Group members will show their support on social media by posting content from their accounts to help and show support for their company, cause, or “team”. 
• Group members will help create new or curate other supportive content they discover – both in show of support, but also to raise their own stature or position within the team....

...

Applied Technology:·         

• When any group posts on social media in concert, a viral seed is planted and grows quickly on the social media platform where the group concentrates their effort.
• As the same link is posted again and again by individual people, it trends and rises to the top of news feeds of the group members posting and the news feeds of those to whom they are....

.... continue reading...

Certified Expert Partner Program for Buzz.Tools

Buzz.Tools Certified Experts  

Our partners arrive at Buzz.Tools as Social Media Marketing experts. We train and certify them as product experts to know our SaaS Solution backwards and forwards. We support our certified partners at every step of a project. You can trust our experts.

BuzzTools provides a powerful SaaS solution for social media marketers to sponsor and form Private Advocacy Groups and campaign together for an industry; company; channel partner, customer, employee or distributor group; political candidate or cause; charity; non-profit, or any passion that might draw a group of like-minded people together. Many of these companies, causes, or groups benefit from an expert marketing consultant or Social Media Agency to coordinate and advise on a variety of Social Media Marketing topics, including the deployment and use of BuzzTools.

We provide a BuzzTools Certification Program for consultants, agencies, and other experts to set-up and deliver our solution with confidence. Our BuzzTools Certified Partners have the latitude to re-sell our solutions and step aside, or package / private label Buzz.Tools and maintain the customer relationship over time - with our support as requested. Many Buzz.Tools Certified Partners combine our solution with their own services ... read more

Definition of Group Advocacy

Employees, Customers, Believers, working together

Group Advocacy is Social Media Marketing through a group of third party believers or advocates such as customers, employees, channel partners, distributors, volunteers, influencers, etc.

Group Advocacy is a form of social media marketing or viral marketing where a group of third party believers, fans, or advocates create, curate, schedule, and publish complimentary content and commentary in a coordinated campaign via their social media accounts on behalf of a company, candidate, or cause.

Business or company Advocate Groups are typically made up of customers, employees, channel partners, re-sellers, distributors, consulting partners, or any type of supporter or influencer of the business, industry, or vertical of the sponsoring company.  Advocate types are in mixed groups for a broad perspective – or can be broken out by language, geographic region, product vertical, etc.

Political, charitable, or non-profit Advocate Groups are typically made up of board members, community members, operating managers, donors, volunteers, influencers, or any other type of supporter of the political candidate, political cause, charity, or non-profit company.  

Group Advocacy sponsors or their social media agency, marketing agency, or social media consultant form and manage advocate group(s) comprised of members... read more

How Group Advocacy Works

First, a definition - What is Group Advocacy?

Group Advocacy is a form of social media marketing where a group of third party believers, fans, or advocates create, curate, schedule, and publish complimentary content and commentary in a coordinated campaignvia their social media accounts on behalf of a company, candidate, or cause. It includes all forms of Employee Advocacy, Customer Advocacy, Channel Partner Advocacy, Political Advocacy, and other groups.

How did Group Advocacy get started and what does it do?

My business partner and I started solving for solution that would automate, track, and measure referrals between members of local business networking groups. As we launched our referral management solution in our test markets in Reno, NV and Austin, TX, we found that our users also wanted to “team up” and cross promote each other on social media. We looked for something with which we could integrate our referral solution, but couldn’t find anything that fit the cross promotional and “team up” goals our users desired.

There wasn't anything built specifically for groups in the existing market solutions to curate, schedule, and publish content for Social Media Marketers. So we built it... read more

and watch the 1 minute whiteboard video