Definition of Group Advocacy

Employees, Customers, Believers, working together

Group Advocacy is Social Media Marketing through a group of third party believers or advocates such as customers, employees, channel partners, distributors, volunteers, influencers, etc.

Group Advocacy is a form of social media marketing or viral marketing where a group of third party believers, fans, or advocates create, curate, schedule, and publish complimentary content and commentary in a coordinated campaign via their social media accounts on behalf of a company, candidate, or cause.

Business or company Advocate Groups are typically made up of customers, employees, channel partners, re-sellers, distributors, consulting partners, or any type of supporter or influencer of the business, industry, or vertical of the sponsoring company.  Advocate types are in mixed groups for a broad perspective – or can be broken out by language, geographic region, product vertical, etc.

Political, charitable, or non-profit Advocate Groups are typically made up of board members, community members, operating managers, donors, volunteers, influencers, or any other type of supporter of the political candidate, political cause, charity, or non-profit company.  

Group Advocacy sponsors or their social media agency, marketing agency, or social media consultant form and manage advocate group(s) comprised of members... read more